This is an archive of blog post I wrote during my first venture (beginning of 8thcolor).
After having chosen one and asked people what they think about, we've given a name to our company: 8th color. We've got a lot of very interesting comments from our friends, family, colleagues and also readers thanks to direct interaction and the poll. First of all, thanks everybody for your feedbacks. But where does it come from? Some of our readers with great literature culture have found the inspiration behind. It comes from a Terry Pratchett's Discworld novel: The colour of magic.
It was octarine [the eighth colour], the colour of magic. It was alive and glowing and vibrant and it was the undisputed pigment of the imagination, because wherever it appeared it was a sign that mere matter was a servant of the powers of the magical mind. It was enchantment itself. But Rincewind always thought it looked a sort of greenish-purple.
For us, code and programming is a kind of magic. The developers can realize nearly everything he can imagine. If it is well realized, the user don't feel the mechanism behind, and everything magically behaves. We believe in great tool with great interface. We don't want to create a hammer with a poor and buggy handle. We also believe that we can't consider ourselves too seriously if we want to reach this goal: humor is a very nice way to stay critical.
For those reasons and we love Pratchett's work, 8th color is full of meaning. And well, if the company could be successful as much as Rincewind is, it's definitively a good name .
We reassure you, we will not use a colormap according the Rincewind's perception.
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